Despite it’s tepid performance at the box office, The Mortal Instruments: City of Bones producers have decided to move forward with the sequel, City of Ashes. The second film had originally been put on hold, and fans were unsure if we’d ever see it in the theater. Executive producer Martin Moskowicz had this to say on bringing the sequel to the big screen:
“The fan response, from the blogosphere and the thousands of mails we have received, has encouraged us to keep going,” Moszkowicz told The Hollywood Reporter. “It’s been overwhelmingly positive, in contrast to some other YA titles.”
“We are analyzing what we did wrong with the first film — particularly with the positioning and marketing — and what changes we have to make. We are working with a great group of people to reposition the franchise [for City of Ashes].”
Moszkowicz suggested one reason for City of Bones’ misfire may have been a marketing campaign that was too narrowly focused on teenage fans, to the detriment of Clare’s 20- and 30-something readers.
“The readers of Mortal Instruments are older than you might think,” he said. “That may have been one issue in our marketing, that we focused too much on a very young audience segment.”
Source: THR | Photo: Teen.com